Moxie's Nova Centre - Halifax, Nova Scotia
Moxie's Restaurants is a Canadian-based, premium casual-type restaurant chain operating in eight provinces and two US states. Their menu features house made ingredients with "global inspiration".
Their newest Halifax location is situated inside the all-new Nova Centre (or Halifax Convention Centre) in the heart of downtown Halifax, Nova Scotia. Argyle Street has a long history as one of the most influential culinary districts in the entire city. This Moxie's location carries on that tradition with a simple, yet elevated menu and contemporary, modern fixtures and interior design.
Photographing Moxie's Nova Centre was truthfully one of the most stress-free commercial jobs I've ever had! The owner - Andrew - gave me free reign of the space for about half a day and gave me ultimate freedom to shoot the space any way I wanted. The black ceiling and overcast day outside meant I wouldn't be using any flash at all. Composition was everything and I took my time with each shot to frame it exactly how I wanted.
The superb lighting design inside the space and soft, flat light outside meant I didn't have to spend a bunch of time fighting the light. I could simply drop my tripod down, compose the shot and move on. This very simple shooting style is my absolute favourite workflow and meant I came back with many more great shots than I had promised.
Needless to say, the owner as well as corporate were thrilled with the "under promise / over deliver" approach and I got to eat some kick-ass food while I worked!!